HK Platinum Shampoo 250ml

Toning shampoo to brighten blonde, grey, and highlighted hair while neutralising brassiness.

Give your blonde, grey, or highlighted hair the salon refresh it deserves with HK Platinum Black Shampoo – 250ml. This rich violet-toned formula is designed to instantly brighten dull or brassy tones and restore clarity and shine — all in one wash. Whether your hair is platinum, ash blonde, silver, or grey, this shampoo helps eliminate yellow build-up and tone down unwanted warmth for a cooler, crisper finish.

Perfect for weekly use or whenever your colour looks tired, this toning shampoo uses colour-correcting pigments to cancel brassiness without staining or drying your hair. The result? Brighter, more vibrant tones that pop — with none of the flat, ashy look you get from over-toning.

HK Platinum Black Shampoo is gentle yet effective, making it safe for colour-treated, bleached, or naturally light hair. It uses nourishing ingredients like charcoal, glycerine, and a sulphate-free base to cleanse hair without stripping it. As it works to rebalance your colour, it also boosts shine, restores softness, and improves manageability — so your hair not only looks fresh, but feels healthy too.

For those who regularly lighten their hair or are managing natural greying, this shampoo becomes a must-have. It helps reduce salon visits by keeping your tone intact between colour appointments and adds definition and brightness to otherwise dull strands.

Why You’ll Love It

• Neutralises brassiness and yellow tones in blonde or grey hair
• Gently cleanses while boosting shine and softness
• Sulphate-free and safe for colour-treated hair
• Tones without staining or over-drying
• Ideal for platinum, ash blonde, silver, and grey shades
• Helps maintain a cool tone between salon visits
• Lightweight formula won’t weigh hair down or dull shine
• Can be used weekly or as needed

Your Hair Care Routine

1. Apply to wet hair and massage into scalp and lengths.
2. Leave on for 1–5 minutes depending on how much toning you need.
3. Rinse thoroughly and repeat if necessary.
4. For best results, follow with HK Platinum Black Conditioner or another nourishing conditioner from the HK Hair Kair range.
5. Use once or twice weekly, or whenever your tone needs a refresh.

Pro Tip: For extra brightening, leave on a little longer — but always test the first time to avoid overtone on highly porous hair.

Why It Works

HK Platinum Black Shampoo contains direct-acting violet pigments that work by counteracting the yellow and orange tones that naturally develop in light hair over time. Unlike harsh purple shampoos, this formula is sulphate-free and pH-balanced for gentle use. Charcoal and conditioning agents help purify and nourish while enhancing your colour results, giving you both tone and texture in one easy step.

Who It’s For

Ideal for anyone with blonde, platinum, silver, or grey hair looking to maintain a cool tone without constant washing or salon visits. Whether you’re naturally greying or maintaining a full highlight, this is your go-to for instant refresh, long-lasting tone confidence, and effortless upkeep. It’s perfect between salon appointments, post-gym touch-ups, or anytime your colour starts to look warm, brassy, or uneven.