HK Platinum Black Shampoo 1L (2 Pack) - Intense Toning, Neutralises Yellow

Say goodbye to yellow tones and dull, lifeless blonde or grey hair. HK Platinum Black Shampoo - 1000ml is your ultimate solution for colour correction and salon-fresh shine, all from the comfort of your own shower. This ultra-pigmented violet shampoo is designed to eliminate brassiness and enhance vibrancy in blonde, silver, platinum, ash, and grey hair tones.

Whether you've got a full head of highlights or are embracing your natural grey, this shampoo works to cancel unwanted yellow tones while nourishing your hair from root to tip. No dryness, no staining - just visibly cooler, brighter results after each use. With consistent use, your hair stays looking luminous and salon-toned for longer, reducing the need for constant colour touch-ups.

Enriched with charcoal and conditioning agents, the formula gently cleanses your hair without stripping it of moisture. Unlike harsh purple shampoos that can dry out or stain your hair, HK Platinum Black is sulphate-free, pH-balanced, and suitable for regular use. It's the perfect product for anyone looking to maintain salon results between visits, or refresh dull colour from home - especially for colour-treated, chemically lightened, or naturally light hair.

The generous 1000ml bottle offers exceptional value and convenience for regular toning use, whether you're maintaining your own hair at home or using it in a professional salon setting. It's highly effective, easy to use, and suitable for all hair types that need a boost of tone, shine, and strength.

Benefits You'll Love

• Tones down brassiness in blonde, grey, silver, or highlighted hair
• Brightens dull tones for a cleaner, cooler finish
• Charcoal helps purify while supporting hair health
• Sulphate-free formula that won't dry or damage hair
• Safe for colour-treated and bleached hair
• Salon-quality toning with visible results after one use
• Great for home maintenance or professional use
• Large 1000ml size for long-term value and frequent toning

Your Hair Care Routine

1. Apply to wet hair and massage evenly through roots and lengths.
2. Leave on for 1-5 minutes depending on desired toning effect.
3. Rinse thoroughly. Repeat if extra brassiness needs removing.
4. For best results, follow with HK Platinum Black Conditioner or a moisturising conditioner.
5. Use once a week or as often as needed to maintain your cool tone.

Note: Always test duration for the first use to avoid over-toning, especially on porous or pre-lightened hair.

Why It Works

Violet pigments work by cancelling out yellow and orange hues on the hair's surface - ideal for brightening and cooling light shades. HK Platinum Black Shampoo uses direct-acting pigment technology with a nourishing, sulphate-free base that gently cleanses while improving tone and shine. Combined with charcoal for added detox and softness, this is a professional-grade formula designed for high-performance toning without harsh side effects.

Who It's For

Perfect for blonde, ash, platinum, grey, or silver hair - whether natural, highlighted, or chemically lightened. Ideal for anyone wanting to refresh tone, reduce brassiness, and restore brightness between salon visits. It revives dull colour, enhances cool tones, and keeps your hair looking fresh, radiant, and professionally toned every day.

What's in the box
2 x HK Platinum Black Shampoo - 1000ml